2025 Year in Review

As we wave goodbye to 2025, it’s time to take our annual look back at the numbers, the milestones, and the moments that made this year special.

2025 by the numbers
Top 3 highlights of 2025
Everything else we did this year

2025 by the numbers

We spent some time digging through the database to see how 2025 stacked up. Looks like the Knoword community stayed busier than ever! Let’s dive into the stats.

21,785 new users joined (that’s ▲ 10% more than last year)
2,590,317 games were played (a ▲ 28% increase from 2024)
- 1,472,571 (57%) games played were packs
- 768,312 (30%) were quick plays
- 349,434 (13%) were assignments
For the second year running, 🎃 October was our busiest month with 358,814 games played

Packs & creativity

We also looked at how people used our creation tools to build their own games this year:

18,217 packs were created (a ▲ 16% increase from 2024)
2,423 (13%) of those packs were generated from a prompt (a ▲ 110% increase from 2024)
2,311 (13%) had a cover image (▲ 35% more than last year)
One user created 540 packs this year! That’s a lot of packs 😰

Assignments

For many educators, assignments are a big part of the daily workflow. Here is a look at how they were used in 2025:

5,105 assignments created (a ▼ 16% decrease from last year)
55% of them had a due date. Don’t procrastinate, people!

Here’s how those assignments were distributed across game modes:

3,110 (61%) assignments used our classic typing mode
1,513 (30%) used multiple choice
463 (9%) used Pairs
19 (<1%) used Image Match

Personalization

This year, we launched unlockable sprites and themes that allow you to customize your game. Between the two sprites we had available to unlock, more people chose Warne than Atlas, but it’s a pretty close race.

Warne

56%

Atlas

44%

Speaking of a close race, let’s see which themes were most popular this year. 👀 While Water took the top spot, the margins between our top six themes were incredibly thin, with only three percentage points separating them.

Water

15%

Reboot

14%

Dunes

13%

Clouds

13%

Hearts

12%

Darkroom

12%

Noir

10%

Nightshade

10%

We tried something different with sprites and themes this year. Seeing how much you’re all enjoying them makes us glad we did.

Top 3 highlights of 2025

🥉 Audio clues

Adding audio to a pack unlocks a ton of cool new use cases, like aural testing, pronunciation, and listening exercises. This year, we added support for uploading your own audio files or generating lifelike speech from text.

Here are a few good examples of audio clues in action:

🥈 Pairs

This year we launched Pairs, a drag-and-drop matching game mode. It’s a great way to work through a pack using process of elimination and learning as you go. If you haven’t tried it yet, check out our announcement post to see what Pairs all about.

🥇 Conferences

Knoword was in attendance at our first teacher conferences this year! In fact, we attended six conferences, from our own backyard in Coquitlam, BC to Honolulu, Hawaii. It was incredible to meet so many teachers and students in person.

Everything else we did this year

Between the bigger projects, we kept ourselves busy with plenty of smaller improvements and community requests.

Thank you for being part of the Knoword story in 2025. We’re grateful to have you along for the ride and can’t wait to show you what’s next. See you in 2026! 🫡